What happens when you drop your price to Free?

Interesting. Our foray into the realm of distributing Stealth Bee Jam for Free this weekend was very eye-opening. We peaked at #20 on the list of Top Free iPad Music Apps, which was totally unexpected.

Leading up to the weekend, we really had no idea what to expect. We thought we might distribute a few hundred copies. But apparently, Free is a really compelling offer.

Putting on our Marketing hats, we did do some advance promotion for our sale. Last Monday, we sent out an e-mail to press contacts informing them of our price drop. We also employed our social networks on Facebook, Twitter, LinkedIn, etc to tell our friends and followers about the sale. Unfortunately, we have little idea as to what drove users to seek out Stealth Bee Jam. True, the price drop was also picked up by a number of App Store feed sites like AppShopper.com and FreeAppAlert.com. And we were fortunate to be mentioned among five other apps in a Mac|Life.com posting:

http://www.maclife.com/article/news/price_drop_scrabble_sentinel_3_homeworld_fx_photo_studio_and_stealth_bee_jam

We would love to learn how people who downloaded Stealth Bee Jam over the weekend discovered the offer, but we have absolutely no sourcing data, whatsoever.  So we really don't know what worked and what didn't (though we suspect the Mac|Life coverage was a huge contributor.)

And so, as the Memorial Day Weekend winds down, we have much more work ahead of us in the coming weeks and months.